|Conceptual Model||Intent||Mental Model|
|Business Plan||=||Business Model|
|Unique Value||=||Value Propositions|
|Start Up||=||Go-To-Market Strategy|
|Web Presence||=||Web 3.0/IoT|
|Target Market||=||Customer Segments|
|Explain Your Idea||=||The Problem You Are Solving|
|Customer Focus||=||Customer Job-To-Be-Done|
|Does business model work||=||Business Model Acceptance|
|Move from concept to market||=||Commercialization Plan|
|Is this concept feasible||=||Concept Acceptance|
|Does it work||=||Hypothesis Acceptance/Testing|
|Agreement to pair by provider||=||Pivot Pairing|
Problem: Lack of common language.
Meaning: Entrepreneurs and innovators are forced to learn a wide range of resource provider practices in order to be supported. It’s as if entrepreneurs have to learn to communicate on resource provider terms.
Impact: The mental model of how the innovator thinks entrepreneurship should work does not match the conceptual model of entrepreneurial activity designed and communicated by resource providers (and vice versa). The interface between the two becomes time consuming and unproductive.
Evidence: Evaluate established entrepreneurial process models and curation processes throughout the ecosystem.
P2P-2 Remedy: Promote single and double loop interactions between peers & providers that are iterative, responsive, and quick. Explore the Knowledge Base.