The Innovator's Journey (InJ) Quick Start is based on the interactions between innovators and entrepreneurial resource providers. There are five keys that supersede traditional plans of starting a business or launching a venture. This is a form of efficient entrepreneurship that emphasizes innovation accounting and actionable goal setting.
- InoVet.it. Innovators should communicate enough information for their concept to be vetted from one or more perspectives. Perspectives: vet the concept, its viability, the organization of product/customer/problem variables, and/or communication of the concept.
- Customer/Problem Fit: Define the customers/prospects that have the problem you want to solve or treat. Be specific and detailed in order to allow yourself to build great customer personas later.
- Product/Market Fit: For the customers/prospects who have the problem that you want to solve, describe who they are and where they can be found. Build one significant value proposition aimed at this group. You may have other value propositions but there must be a significant one that you can concentrate on.
- Minimum Viable Audience (MVA): What is the smallest audience/market you can serve and remain viable? Describe how you plan to build this audience.
- Minimum Viable Product/Service (MVP/S): Describe the minimum product or service you can offer to determine the feasibility of the concept/venture and test customer/problem fit as well as product/market/fit.